I honestly think speaking is fast becoming a malady of our nation. People talk way too much. On social media they talk too much, on messaging platforms they speak too much, on phones and in meetings people speak too much. Broadcast mode is dialled up to maximum. And it’s not just the volume of talk, it’s what we’re talking about that’s alarming. 60% of what we talk about is ourselves, and that zooms up to 80% when chatting on social media. When we talk about ourselves, our br

...because it’s way more valuable than you think. Question – what is the most valuable asset we own, that we neglect the most? Answer – our own personal brand. Personal branding happens, whether we like it or not, and it’s up to us to ensure our personal brand is as goddam amazing (and authentic) as it can be. Let me explain. Everyone has a personal brand. Our personal brand is what people say about us when we are not in the room. It’s our persona, our tone of voice, our diff