We are all brands. Regardless of job, position or age, every one of us can benefit greatly from spending a little time honing our personal brand. We are the only ones that are capable of making ‘brand me’ a success. In fact, to be successful, our most important job is CEO of ‘Brand Me’. Do this well and you’ll find that incredible opportunities happen; jobs come your way, you win that business, maybe start that business, get great feedback and smash through your objectives. I

...because it’s way more valuable than you think. Question – what is the most valuable asset we own, that we neglect the most? Answer – our own personal brand. Personal branding happens, whether we like it or not, and it’s up to us to ensure our personal brand is as goddam amazing (and authentic) as it can be. Let me explain. Everyone has a personal brand. Our personal brand is what people say about us when we are not in the room. It’s our persona, our tone of voice, our diff